PR specialist Brandnation to manage UK and European launch of Prince’s TeXtreme product collection

The brief also includes running Prince’s UK and European press office covering trade, specialist and consumer media for both men and women’s markets, as well as the brand’s ambassador programme, which includes world number eight David Ferrer and world number one doubles pairing, Bob and Mike Bryan.

Mike Ballardie, CEO for Prince Global Sports, says: “TeXtreme is one of the most exciting product launches to hit the tennis market in a number of years and we’re excited to be working with Brandnation to ramp up our UK and European communications surrounding the launch and on maximising our wealth of brand assets and ambassadors to engage new and existing customers.”

Brandnation managing director Mary Killingworth says: “Prince has been supplying the racquet sports market with innovative products for over 40 years and we’re delighted to have the opportunity of working with the brand on the new product range, especially in the lead-up to Wimbledon, when everyone will be going tennis mad.”

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