CHINESE SPORT GIANT 361° LAUNCH INTO THE UK AND ARE ANNOUNCED AS OFFICIAL SUPPORTER FOR THE 2016 OLYMPICS
361°, one of the leading sport brands in Asia for technology and functionality, launch into the UK as part of their European expansion with an innovative product range of performance footwear for running and training. Iroquois have been appointed to handle all UK PR and Publicity for the brand.
361°, who lead with the mantra ‘One Degree Beyond’ for their innovation within the sporting industry, launch with a collection developed specifically for the international market, with proprietary technology in the running fitness sector.
The core products driving the campaign feature the technological innovation of Quick Dynamic Performance System. The unique QDP System was invented by the in-house designers and is trademarked as QU!KFOAM™. Exclusive to 361°, this system is a three-layered inner sole built with different grades of density to enhance stability and cushioning with featherweight comfort. This unique feature provides an optimum ride on any run. Running experts have commented that the QU!KFOAM™ compound actually improves in comfort and performance after 150 miles as the shoe moulds around the wearer’s foot.
361° have also been announced as Official Supporter for the 2016 Olympic Games and Paralympics in Rio de Janeiro this August. The company will be dressing over 100,000 officials both in front and behind the scenes. Previous brand sponsorships have won 361° strong international recognition for their quality and design.
The 361° International Collection and the ‘Olympics 2016 offer’ are currently available at Runner’s World stores and online and key independent specialised running shops nationwide.
Iroquois’ media strategy will focus primarily on the fitness running angle, targeting titles and influencers who lead in this field. With the unique engineering that goes into the construction of these technical running shoes, Iroquois will be educating press and consumers on the benefits of the QU!KFOAM™ technology in the lead up to the 2016 Olympics. Charlotte Bishop will be managing the account at Iroquois, reporting to Johanna Meyer-Staude, Business Development Manager at Zitra GmbH.
For further information please contact Charlotte on Charlotte@iroquois.co.uk or 020 7490 099