Trends & Features

adidas on course for record financial results

adidas is on course for record financial results after posting a seven per cent growth in sales for the second quarter of 2012.

Group revenue for the period was 3.517 billion euros, while net profit was 165 million euros.

“We have delivered another winning financial performance in the first half of 2012,” says Herbert Hainer, adidas Group CEO (pictured).

“Our clear victory in the summer of football, our increased operating margin and our excellent inventory management show we have the right formula to preserve and sustain our positive earnings and cash flow trajectory.”

In the first half of 2012, adidas’ sales grew in all regions.

Revenues in Western Europe increased six per cent as a result of double digit growth in the UK and Poland, 11 per cent in North America, six per cent in Latin America and 19 per cent in China. Other Asian markets grew 13 per cent.

Hainer adds: “Right at this very moment we are capitalising on our involvement in the London Olympic Games, an event that echoes the shared values of our group – performance, passion, integrity and diversity.

“I have no doubt that this excellent event in London will inspire a generation to get into sport and provide further impetus to the global trend towards sport and healthier living.”

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button