Trends & Features

ASICS Europe posts healthy half-year results

Sales were up 16 per cent between January and June, driven by strong growth in running and tennis.

ASICS reported particularly strong growth in sales of women’s running and apparel.

Overall, running footwear sales were up 18 per cent, while running apparel rose 29 per cent.

Germany, Benelux, Austria, Norway and Russia posted single digit growth.

Growth in France, Spain, Italy, UK, Sweden, Denmark and Poland was in the double digits.

Sales in ASICS own retail outlets increased by 44.3 per cent.

“Our impressive growth is reflective of ASICS’ focus on continuous improvement,” Alistair Cameron, CEO of ASICS Europe, says.

“We’re extremely pleased with the growth rate, which is consistent across our European markets.

“Also, with our market share of apparel increasing year-on-year, the brand portfolio is strategically balanced, providing a clear indication we’re strongly positioned to achieve our ambitious targets.

“In addition, with the recent opening of our biggest European distribution centre [in Krefeld, Germany], we’ve created a state-of-the-art facility to drive further growth across the region and reinforce our commitment to the highest qualities of customer service.”

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