The American brand has opened its first retail space in Glasgow within the flagship store of Scotland’s largest and oldest independent sports store.
To mark the formal opening, Under Armour arranged for Kenny Dalglish, Scotland’s most capped footballer (pictured), to visit the store, where he signed autographs for customers and unveiled the 550sq ft department to the Scottish media.
“We don’t give up space in our stores easily, but Under Armour is one of the most exciting brands out there at the moment and this new department will be the benchmark for the brand in the UK,” Sandy Greaves, managing director of Greaves Sports, says.
“It’s the first Under Armour department of its kind in Scotland and even trumps what the brand has done in Harrods, so it seems appropriate for it to be opened by Kenny Dalglish, someone who trumped the English a few times during his career.”
As news of Dalglish’s appearance spread on social media, a queue formed the length of Glasgow’s Gordon Street as people waited in the rain and snow to meet the Liverpool and Scotland legend, who was voted by
FourFourTwo magazine readers as the greatest striker in post-war British football.
Dalglish said: “Greaves Sports is a wonderful old Scottish business, which has been around longer than me, so it’s nice to see it still thriving in the world of modern retail.
“The new Under Armour department is tremendous and will be a big hit with the customers, I’m sure.”
