Insight Update

Let’s Talk ISPO

Let’s Talk ISPO

Now far more than a trade show, ISPO is a brand that represents the ultimate platform for sports business to connect.

For sports buying, networking, distribution opportunities and sheer business inspiration ISPO brings together sports brands and business professionals from around the globe. In 2014 this unrivalled commercial energy can be shared first hand in Munich, home to the world’s most successful and dynamic sports trade event.

The power of the ISPO brand is now the driving force behind an all-year programme of activities and portfolio of services, which are accessible internationally.

ISPO MUNICH takes place later in 2015, from 5th – 8th February, uniting all aspects of sports business and revealing trends that provide inspiration for forward thinking.

There are UK brands strongly represented throughout all 16 halls of the show, from creative newcomers to big brand names. A strong outdoor presence in Hall B6 is seen with the UK Outdoor Village and The FSPA will be hosting their outstanding core sports area again in hall B4, where their group will showcase the best of new and traditional British sports brands.

Growing year on year, 2014 saw 2,565 exhibitors from 51 countries at ISPO MUNICH and 2015 is set to increase yet again. Over 60,000 visitors attended in 2013 from more than 100 countries, with a steadily growing number of UK professionals among them. Everything from Performance Sports to Sport Style, Action Sports, Sourcing and other traditional sports markets are set to be under the spotlight when the show opens its doors.

ISPO MUNICH maintains its long tradition of creating inspirational features and events. From the cutting edge sports style of ISPO Vision to networking parties, the ISPO Award spotlight and the renowned Brand New competition. ISPO Academy in one of the most talked about and rapidly developing new features that ISPO have introduced globally. This is the perfect inspiration point for all retailers and anyone with an interest in sports business. It combines all ISPO opportunities such as seminars, training, lectures, workshops, retail tours and career prospects in one single platform.

Already ISPO Academy events have united brands and retailers in London, Poland and Shanghai, with the 2015 programme set to attract and connect audiences in even more locations. ISPO Academy can be tailored to your market, trending topics and your own events.

Let’s Talk Tickets

Register and buy your ticket online before January 11th 2014 and you can benefit from nearly 50% discount compared to buying tickets at the show.

The new annual ISPO CARD is your ticket to a range of additional benefits not just admission to ISPO. For just €79 it includes access to a VIP card holder lounge, airport shuttle, use of Munich public transport and access to partner shows.

But the ISPO energy doesn’t end in Munich…

From January 28th – 31st 2015 ISPO BEIJING, paves the way for brands and retailers wishing to experience the fast emerging potential of the sports market in China. The Asian consumer is creating the world’s most vibrant opportunities, not just through production but their increasing desire for authentic and heritage driven brands.

With IP no longer such a critical issue, this is the event to provide maximum education and engagement with the new, lifestyle-oriented consumer in China hungry for authentic sports labels. A strong UK branded presence will again showcase some of the best of British, to enjoy the spotlight that heritage brings.
So let’s talk ISPO…

ISPO puts you in touch with everything and everyone you need. From product developments, to innovative ideas for visual merchandising, even industry careers. It is the most productive year-round meeting point, both in person and online, for people that keep the global sports industry dynamic. With an increasing demand for extended networking as part of the modern sports business mix, ISPO Community has now been formally introduced to the brand portfolio to unleash the vast potential of ISPO’s powerful network.

This new online service simplifies the access to consumers for sports business companies and provides constant, comprehensive and active communication with individual target groups ISPO COMMUNITY provides retailers, manufacturers and suppliers with an online platform featuring consumer feedback to create a completely new approach to opinion polls and market research.

When it comes to getting a sports business edge ISPO connects you through a powerful commercial platform. It’s your chance to talk to the right people and engage with everything you need to be inspired and gain an advantage.

To talk all things ISPO – contact our UK and ROI Information Centre.
Lauren Fox at Totally Foxed Communications on +44 (0) 1923 233683.

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