adidas announces the inaugural Consortium Cup Global Sneaker Design Tournament

adidas presents the inaugural Consortium Cup– a first-of-its-kind four week long footwear design tournament with 16 of the world’s most iconic sneaker stores going head to head for the chance to be crowned champions.

Organized in a four round knockout format, the Consortium Cup follows as Overkill, Nice Kicks, Hanon, END., Xhibition, Footpatrol, Extra Butter, Bait, Commonwealth, BSTN, Kasina, HAL Studios, Politics, Carnival, Offspring, and Mita Sneakers compete in a series of sneaker design inspired challenges. With the Round of 16 focussing on adidas’ classic silhouettes, the Quarterfinal highlighting the Three Stripes’ basketball legacy, the Semi-Final exploring running innovation, and a top-secret Finale, each round is set to take on a specific theme related to the brand’s storied heritage.

Every Thursday the competition will open for 48 hours – everyone holding a Confirmed account will be able to vote for their favorite designs directly in the app. The store receiving the most votes in each matchup will progress deeper into the tournament. The winning shoe from each round will be produced in limited quantities and made available for purchase at a later date – with a total of 15 sneakers making it from concept to store shelves.

But that’s not all, throughout the duration of the tournament, Confirmed will play host to an array of content – from behind the scenes looks to gameday style analysis brought to you by Snoochie Shy and Craig Mitch.

Round one of the tournament kicks off on February 16th: tune into Confirmed to follow the action.

The Consortium Cup: 30 designs, 16 stores, 4 rounds, 1 champion.

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