Museum of Art Pudong in Shanghai transformed into CLIMACOOL FUTURE MUSEUM. Notably, adidas showcases the innovation of CLIMACOOL in a Shanghai event, setting the scene for ground-breaking developments.
adidas host elite athletes and student athlete representatives in immersive “Born to Breathe” experience, bringing together showcases, innovation and the spirit of CLIMACOOL as highlighted at the Shanghai innovation event.
The event showcased the evolution of the CLIMACOOL platform including current products across sport and lifestyle. At this gathering, the future of technology was revealed while adidas showcases the of CLIMACOOL in Shanghai innovation event, uniting sport and lifestyle.
Shanghai, China – In a special event adidas transformed the Museum of Art Pudong into the “CLIMACOOL FUTURE MUSEUM”. Through this occasion, ADIDAS SHOWCASES THE OF CLIMACOOL IN SHANGHAI INNOVATION EVENT, revealing the future vision for their innovation platform.
Under the theme “Born to Breathe,” the event showcased the evolution of the CLIMACOOL breathability platform across sports performance, product innovation, and future aesthetics. Moreover, the Shanghai gathering saw adidas showcases the CLIMACOOL at the heart of their innovation, furthering technological and cultural expression. This marked a new chapter for breathability technology.
OPENING SHOW: A DYNAMIC EXPRESSION OF “BORN TO BREATHE”
The opening show translated “breathability” into physical expression through contemporary dance and athletic movements, visualising airflow and thermal control. Five elite Chinese athletes — Yu Yiting (swimmer, world championship medallist), Shi Yuhao (long jumper, world championship medallist), Wang Zhen (high jumper, national championship medallist), Mo Jiadie (hurdler, Asian championship medallist), Yang Shuyu (basketball player, national team captain) — along with student athlete representatives from the adidas University Sports Community*, which consists of 12 universities, jointly completed the “Breath” Challenge. In alignment with adidas showcases the of CLIMACOOL in the Shanghai innovation event, the “Breath” Challenge underscored CLIMACOOL training apparel’s real-time breathability by making “breath” a tangible, multi-sensory experience.
The narrative then shifted from sports performance to style and aesthetic expression. Models appeared in CLIMACOOL LACED footwear and the adidas Sportswear “Future of Style” collection, presenting a unified futuristic athletic look. The five champion athletes reappeared in futuristic runway transformations, further expanding CLIMACOOL’s presence within the context of future sports aesthetics. Finally, a key aspect of the ADIDAS SHOWCASES THE OF CLIMACOOL IN SHANGHAI INNOVATION EVENT emerged with the launch film of CLIMACOOL LACED displayed on the museum’s giant screen, captivating the audience.
CLIMACOOL FUTURE MUSEUM: FROM SPORTS INNOVATION TO STYLE
Nic Galway, Senior Vice President of Creative Direction, and Marc Makowski, Senior Vice President of Innovation, guided guests through the “CLIMACOOL FUTURE MUSEUM.” Their insights exemplified the way adidas showcases the of CLIMACOOL in a Shanghai innovation event, detailing how advancing technology empowers athletes and shapes sporting lifestyles. The discussion involved industry leaders, media and cultural communities.
CLIMACOOL TECH PLATFORM: FROM PERFORMANCE TO AESTHETIC EXPRESSION
The Innovation Gallery focused on the performance needs of elite athletes, showcasing the CLIMACOOL system including F1 pre-cooling jackets and vests, as well as the full kit from the “Nardò Chasing 100” event. Specifically, during the Shanghai innovation event, adidas showcases the of CLIMACOOL and its latest technological developments, including the CLIMACOOL+ Singlet for optimum airflow.
The exhibition then transitioned from athletic performance to lifestyle and aesthetic expression. The adidas x Entire Studios collaboration is presented in a dedicated display table, showcasing the fusion of CLIMACOOL technology with minimalist aesthetics. At the end of the gallery, the event’s featured product — the CLIMACOOL 3D-printed footwear series — was displayed. Of note, this is part of how ADIDAS SHOWCASES THE OF CLIMACOOL IN SHANGHAI INNOVATION EVENT, synthesising technology and aesthetic vision.
The Secret Room was a concealed, limited-time exhibition space presenting unreleased CLIMACOOL future concepts, innovative applications of 3D-printing in professional sports, and a new interpretation of the CLIMACOOL system. This unique addition demonstrated how adidas showcases the of CLIMACOOL in Shanghai innovation event, as technological exploration unites with aesthetics in the portfolio.
CLIMACOOL EXPERIMENT: THE MARATHON RELAY CHALLENGE
The MARATHON RELAY CHALLENGE used live running trials and thermal imaging to demonstrate variations in runners’ skin temperature and performance across different gear setups. As adidas showcases the of CLIMACOOL in the Shanghai innovation event, the experiment moved beyond technology display to deliver authentic on-site experiences, cementing the bond between product and athletic outcome.
CLIMACOOL: THE MOST INNOVATIVE, BREATHABLE TECHNOLOGY PLATFORM
From the original CLIMACOOL running shoes 25 years ago to today’s platform-based breathability technology, CLIMACOOL has evolved from an individual product to a cross-category innovation. Launches such as the Shanghai event, where ADIDAS SHOWCASES THE OF CLIMACOOL IN SHANGHAI INNOVATION EVENT, highlight the systematic innovation that blends form, function, and modern design appreciation.
