Parisian chic is a style many of us strive to master throughout our lives, but in the summer of 2024, a new kind of fad will take over the City of Light: Olympic couture.
Winning Gold in More Ways Than One
The 2024 Olympics is expected to see the most groundbreaking sportswear in the history of the Games as competing nations strive to be the best tuned out.
While there might not be any gold medals for those who manage to leave Paris with this unofficial award, those donning the most eye-catching attire on show in 2024 won’t be forgotten, just like those teams who win the most gold medals.
Of course, as far as the latest Olympics 2024 Betting prices go, that coveted prize is expected to be won by the United States (US).
Indeed, the most recent Olympic Games 2024 odds price the US at just 1/7 to win the most gold medals which isn’t a surprise; the US have won the most gold medals in every Olympics since 2008.
While it might be a walkover on the track, field, and in the pool, it will certainly be far more competitive in the race to be crowned the most sophisticated team in Paris.
The #BeachVolleyball training venue at #Paris2024 goes HARD. pic.twitter.com/y0HDvOpGcS
— The Olympic Games (@Olympics) July 25, 2024
So, what can we expect, and which teams are being sponsored by the biggest brands?
Adidas: Team GB
Team Great Britain (GB) and Adidas have collaborated for the past four decades. It has undoubtedly been a winning combination and the 2024 kit might be the best yet, with the German clothing manufacturer choosing to pay homage to the long-established colours of the Union Jack.
With an understated look that powerfully honours the flag of the United Kingdom, Team GB are sure to command respect in Paris.
Puma: Team Jamaica
Puma has long been renowned for developing the sleekest sports apparel on the planet. This summer, Team Jamaica are set to prove this again in Paris as their athletes don the large jumping cat.
According to Puma, the 2024 Olympic kit set to be worn by the Jamaicans will combine the best of style and performance.
You’re inclined to take Puma for their word as they have been the official clothing suppliers of Team Jamaica since the turn of the century, and since then, world records have tumbled. Expect the Jamaicans to win golds and turn heads in the City of Light.
Ralph Lauren: Team United States
Ralph Lauren’s collaboration with the United States Olympic team got off to the worst possible start as China beat the US for most gold medals at the 2008 showdown in Beijing. In short, this didn’t happen and left the US red-faced.
However, it has been plain sailing since with the US winning the most gold medals in every edition since.
In 2024, the clothing giants are going all out to make sure the US are remembered for more than just setting world records in Paris.
LeBron James, Team USA Olympic Games Paris 2024 Opening Ceremony Flag Bearer. pic.twitter.com/0YuANutn1N
— USA Basketball (@usabasketball) July 26, 2024
With markedly different opening and closing designs for the American athletes, the US will sparkle in their Ralph Lauren attire.
A Summer of Colour
There is no better setting than Paris for the world’s most accomplished athletes to usher in a new era of sporting apparel.
Yes, there will be sportswear before 2024 and sportswear after it. The only question is: Who will do it best?
