From dishwashers to fridges, ovens, and more, the addition of software-driven access to our homes continues to grow. It might have taken a few years, but now sports and footwear is no different. Pioneered by Nike’s Adapt BB in 2019, this recent move has been lauded as both forward-thinking and ridiculous, and it’s not going away. Looking at this from an app-based perspective, what are the shortcomings of this approach, and why should you care?
When Apps Work
The strengths of apps for home or entertainment use are most evident when they expand on existing traditional opportunities. Some of the most famous examples are demonstrated by scratchcards instant wins, and how they enable a classic play experience on a more convenient level. These cards like Cash Pong and Crack the Code build on what players love by taking the physical cards to mobiles and desktops, creating more streamlined play.
In theory, this boosting of existing potential is also demonstrated by Nike’s Adapt BB line. App support is supposed to add more, and for a while at least, it achieved that potential. These shoes allow the adjustment of laces via an app. It’s not necessary, but it is a cool feature, and it could help standardise a fit for athletes who crave precision in their gear.
The Shortcomings in Sports Gear
The big problem with this gear and these sport-based apps is longevity. This is an issue we’ve seen hundreds of times in the tech world, where support for an app is eventually dropped, even while a huge number of the products are still in circulation. This is happening right now to the Adapt BBs, which are phasing out app support for its Bluetooth functionality.
A company like Nike is not facing the kind of financial hardship that would require them to remove app support for these shoes. The cost of maintaining this app for a hundred years would add up to a tiny fraction of a percent of their bottom line, but this reality is ignored. This is simply the nature of modern app support, and it’s only getting worse.
Understand What You’re in For
While these complaints might seem hyperbolic, in an age where AI and app connectivity are continually being pushed where it doesn’t belong, it’s something to keep in mind. Cool tech features like Bluetooth modifications might tempt you into a product but know if you’re the type to really look after your gear, you might not be paid the same respect.
As this kind of technology in sports gear becomes more popular, understand that if you buy, you’re running on a finite lifespan. The high-tech features that require constant support from the company you paid for will rarely last beyond half a decade, and that’s something you need to factor into the cost. Of course, if you’re the type to wear and replace gear quickly, this might not be a concern, but for those who take different approaches, sticking with old-school setups will remain the best choice.
