During a night of non-stop excitement at Battersea Evolution in London on May 13 the winners of the Sport Industry Awards 2010 were unveiled in front of 1,500 high-profile industry figures and sporting celebrities.
All the winners were in attendance to pick up their awards, including Sir Alex Ferguson, who received the Virgin Active Outstanding Contribution to British Sport Award from England team manager Fabio Capello, and Brendan Foster, who was presented with the Jaguar Lifetime Achievement Award by athletics legends Haile Gebrselassie and Baroness Tanni Grey-Thompson.
Also a winner on the night was Nick Fry, chief executive of the former Brawn GP F1 team, who was presented with the Marsh Leadership in Sport Award following his team’s success in winning the F1 Constructors’ Championships in its debut year, while Umbro’s innovative rebrand saw it crowned as the Sport Brand of the Year.
The full list of award winners is detailed below:
Best Sponsorship of a Sport Event or Competition
sponsored by ICON
Winner: adidas – Flora London Marathon
The Technological Innovation in Sport Award
Winner: Mongoose – Mongoose Cricket Bat
Best Use of PR in a Sport Campaign
sponsored by Action Images
Winner: The Football Association – FA Respect Programme
The Community Programme Award
sponsored by Sport England
Winner: The Everton Foundation – ‘Imagine Your Goals’ Mental Health Football Project
Sport Governing Body of the Year
Winner: British Triathlon
Best Use of Digital Communications in Sport
Winner: England & Wales Cricket Board – The Great Exhibition
Best TV Sport Commercial
sponsored by Eurosport
Winner: Robinsons – Imagine
Best Sponsorship of a Sport Team or Individual
sponsored by Nolan Partners
Winner: Coca-Cola – Coke Zero Presents: Wayne Rooney’s Street Striker
Sport Newspaper of the Year
sponsored by UK Sport
Winner: The Daily Telegraph
Sport Venue of the Year
sponsored by Battersea Evolution
Winner: The O2
Sport Participation Event of the Year
Winner: Greater London Authority & BSkyB – The Mayor of London’s Skyride
Best Integrated Sport Marketing Campaign
Winner: Nike – Show Your 5
Sport Brand of the Year
sponsored by Clarke Willmott
Winner: Umbro
Sport Agency of the Year
sponsored by Colouration
Winner: M&C Saatchi Sport & Entertainment
The KantarSport Business Achievement of the Year Award
Winner: Barclays ATP World Tour Finals
The Marsh Leadership in Sport Award
Winner: Nick Fry and Ross Brawn, Brawn GP
Virgin Active Outstanding Contribution to British Sport
Winner: Sir Alex Ferguson
The Jaguar Lifetime Achievement Award
Winner: Brendan Foster
