Trends & Features

Find out how technology will transform the future of physical activity at Elevate

At Elevate 2018, the UK’s largest gathering of fitness, performance and healthcare professionals, attendees will be able to discuss the very latest trends and debate the future of fitness with insights into how technology is transforming the sector; whilst also being able to trial the latest innovations.

The international exhibition, which takes place at ExCeL London on May 9-10, features two full days of seminar sessions, as well as a thought-leaders conference sponsored by MINDBODY with speakers including Dr Michael Mosley, Robert Cook from Virgin Active, Paul Bowman from Wexer, Brian Firth from FitQuest, Philipp Roesch-Schlanderer from eGym and Ben Beevers from Everyone Active.

With over 150 suppliers represented within the exhibition hall, there are a large number of new products for gyms, schools, leisure centres, spas and health professionals, offering flexible solutions to suit large facilities or small personal training and group exercise studios.

Total Gym will be showcasing their range of adaptable gym equipment for the first time in the UK, while SportsArt will introduce two new models to its ECO-POWER and ECO-NATURAL lines including VERDE, the only energy-producing treadmill in the industry, and the new N685 non-motorized, completely self-powered treadmill which allows walking, jogging, running, sprinting or sled-pushing.

Matrix will help gyms to take HIIT to the next level with their S-Force Performance Trainer, which combines a specifically designed motion and magnetic resistance system to automatically increase the intensity, the harder the user trains.

Rugged Interactive, as seen on BBC’s Dragon’s Den, will launch DodgeAttack, its new interactive target game for dodgeball courts, following its recent product launch in trampoline parks and VersaClimber have chosen Elevate 2018 as the place to unveil a new range of cross crawl machines. Explaining the reason for switching to cross crawl, or contra-lateral, pattern, VersaClimber’s managing director, Neil Kelford, said: “Cross crawl provides a unique alternative to the standard climbing motion where the arms and legs move in unison on both sides of the body. It has been demonstrated that this natural cross crawl pattern will more effectively strengthen para-spinal musculature. We are really excited to be offering this as an option as we think new users will find it even more intuitive and current users will find they progress their fitness further which they then find very rewarding.”

Other exhibitors will demonstrate high-tech solutions for in-depth analysis, monitoring, rehabilitation and performance including MediChecks, Bodystat, Eliko, Open Data Institute, Amplitrain, Miha Bodytec, Bodygee, FitQuest, MyZone, InBody and Seca.

Facility and fitness management tools also include Mindbody, Legend Software Systems, Clubright, Glofox, Harlands, OurPeople, The Shopworks, OpenPlay, MyFitApp, Gympass, NetPulse, Omnico, PayAsUGym, Perfect Gym, Power2SMS, ReferAll, Sports Solution, Virtuagym and Xn Leisure.

A popular addition to last year’s show, the Elevate Innovation Awards return again in 2018 to recognise the best products and services in defined categories, linking to the show’s themes of inclusivity, performance, health and wellbeing and business. Judged by a panel of industry experts, the five categories are: Best Health and Wellness Innovation, Best Workout Innovation, Best Facility Innovation, Best Innovation for Human Performance and Best Start-up.

Max Quittenton, founder and director of Elevate, said: “We’re understandably thrilled to welcome such a huge number of high quality exhibitors again this year. Elevate provides the perfect opportunity for companies to showcase their products, gain valuable exposure and also engage in essential discussions about how their products, services and innovations can help tackle such a complex societal issue as physical inactivity.”

Supported by Public Health England, ukactive, CIMSPA, The Institute of Sport, Exercise & Health (ISEH) and London Sport, Elevate 2018 promises to be an unmissable event. To register for your free pass visit:

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